In today’s digital age, penetrating the minds and hearts of audiences and customers means helping them access a brand or a company easier and much more conveniently. One of the most popular ways of doing this is creating a blog, and this pretty much works the same way in the health industry. Having a health blog is a good way of helping viewers get to know your brand better, and it’s an effective way of introducing services and products you think could help them have a healthier life. Of course, it takes a good marketing strategy to make sure you get the kind of views and returns you need, which brings us to the question: are there ways on how to market your health blog more effectively?
If you’ve ever considered making your health blog a focal point in your company’s marketing strategy, then you’re on the right track. That’s because content marketing actually generates thrice as many leads than traditional marketing but costs 62-percent less. Not only that, but adopters for a content marketing strategy actually experience nearly 6 times as much conversion rate increase.
The Power of Blogging
In fact, a lot of marketers and business owners have also started to have a renewed focus on blogging because of its various benefits. 93-percent of marketers under business-to-business companies actually use content marketing as a means to bring audiences to get to know their brands. 58-percent of marketers also mention that creating original written content trumps videos and visuals in terms of importance, which might explain why a lot of companies are banking on their blogs to bring in returns and revenue.
For instance , 60-percent of marketers do try to create at least one piece of content each day, with 57-percent of marketers specifying the creation of custom content as a primary marketing objective since 2014. In fact, 78-percent of chief marketing officers look towards the creation of custom content as the future of marketing worldwide, with even 48-percent of smaller organizations now beginning to have a renewed focus on creating a more specific content strategy.
If you want to learn how to market your health blog more effectively, these are approaches you could use:
- Prioritize search engine optimization: Digital marketing companies like – Studio 56 use strategies like SEO in order to help clients reach new heights with their marketing game. For a quick reminder, SEO is more than just about making sure Google sees relevant keywords in your site, but to make sure your website is optimized and geared towards attracting readers.
- Edit existing content and remove a lot of indexing “barriers” to make Google’s job of checking your website easier. These include dead links and dead images.
- Increase the number of inbound links or backlinks, as in the links to your website from other webpages, either through guest posting or other means. In speaking of,
- Guest blogging and blogging takes the lead: It’s undeniable that content still takes a huge chunk of marketing space in the digital marketing game, and it’s still prevalent now more than ever. If you want to get your brand out there, make sure you retain a strong presence in both the blogging and guest blogging scene.
- Pay closer attention to the kind of blogs you’re releasing and make sure it’s relevant to your niche. Revisit old topics and update them, and then make sure your existing content is always tailored not just to the industry but to the readers as well. This ensures the relevance of your content.
- Boost your efforts to guest post to other websites, and offer opportunities to guest post on your own website. A variety of links are crucial here, and getting your links out there can at least help ensure your presence has a definite mark on the industry.
- Pay per click (PPC), retargeting, Facebook ads can boost efforts: Getting your ad game up is another way of boosting your digital marketing efforts. You can use PPC internet advertising to direct traffic towards your site from Google and other search engines. You can also use retargeting ads in order to encourage your customers to go back to your website. You can even tap into Facebook and make sure casual surfers of the social media site can see advertisements leading to your site. These are good ways of hitting two birds with one stone when it comes to efficient marketing methods.
- PPC marketing works by paying a fixed price when your ad gets clicked on in the particular search engine. The goal here is to convert the user so your investment towards PPC is worth while. Other search engines have different set prices, but Google AdWords have no spending requirement.
- Retargeting ads work by tracking users who visit your site with a special tracking cookie. When they leave the site, they start to see various ads relevant to your site and to your niche that will encourage them to get back.
- Facebook ads are quite the effective way to get to your audience much quicker, especially if you know reaching a target through social media is something that can help get your website the traction it needs.
- Turn your attention towards graphics: Aside from content and ads, make sure you pay just as much attention to generating good graphics for your site in the form of images, infographics, artwork, and videos. Using media such as YouTube and Instagram to make advertisements and attention-grabbing pieces of art and video can surely attract readers towards your website.
- For videos, while going “viral” is desirable, the goal here is to provide a rich assortment of content relevant to your website and branding.
- Examples of such videos include how-tos, vlogs, and even snippets of testimonies.
- Make sure your videos and other graphics include easy ways of accessing your website, including your logo and name, your website URL, your usernames in social media accounts, and other ways of communicating with you.
- Directly connect with your consumers: Aside from content, ads, and graphics, perhaps the best kind of marketing is the kind where consumers do the marketing for you. Word of mouth is still a good way to get the marketing you need, and you can do it by relying on email marketing, social media, and even just plain word of mouth as well.
- Email marketing remains an efficient tool as a lot of people do need to be engaged with multiple times before they’re convinced a product is theirs. If you find a reason to get a person hooked to your branding through email, such as contents, insider information, and promos, and you continuously send them content, then you’re likely on your way to gain traction with them.
- Forums and fan pages are good ways to get the kind of exposure you need as you’re directly building and connecting with fans and members of the niche. You can comment on posts and promote your brand there, too.
- Social media marketing is an untapped resource when it comes to getting traction for your brand, and it’s quite the wonder if you want to get viewers to buy your products. You can provide content that motivates them to like and subscribe to your pages for updates, and you can slowly build your way towards encouraging them to buy from your brand.
The Takeaway: Marketing Better Health To A Digital Audience
Marketing any blog can be a challenging endeavor, much more so if it’s a health blog given its appeal to the modern market. However, just because it’s challenging doesn’t mean it’s impossible to accomplish. With research, an attention to detail, and an eye focused on your audience, it’s very possible to make sure your health blog gets the kind of marketing it needs and bolster your brand’s image. If you manage to take this to the next level, you’ll even manage to get more prospects and conversions for your services and products, as well.
Tristan Gray
Tristan is a digital marketing specialist and the founder of Studio 56. With years of experience in the digital marketing field and business world, Tristan prides himself on delivering high quality marketing services to clients in the Allied Health sector. S56 specialises in partnering with Allied Health practices to boost their overall ROI. He has a loving family and enjoys traveling in his free time.
