Getting the Most Out of Your Healthcare Trade Show Display
The healthcare industry, like many industries, depends on trade shows to bring in innovative new products and technologies to help solve problems both old and new. The majority of trade show attendees have buying power, and are looking to enter into relationships with companies just like yours.
That means it’s not enough to just have a trade show display – all your competitors are there with displays too. No, you have to maximize what that display can do for you in terms of engaging potential customers and getting your products into their hands.
This is something the experts at ExpoMarketing, who have years of trade show experience under their belt, can help you with. Here are just a few things to consider when it comes to getting the most out of your healthcare trade show display.
Your Display Needs to Stand Out
It’s crucial that your booth be able to catch the interest of people walking by, all of whom are your potential customers.
That means you can’t afford to skimp on certain basic things, like graphic design. Your booth has a few seconds to catch the eye of someone passing by; if it’s striking enough to catch their eyes from a distance, so much the better. Don’t skimp in this area; if you need to pay a little bit more to employ a talented graphic designer, you’ll find it’s an expense that pays itself back many times over.
Also consider other elements that can make your booth stand out from its neighbors: things like interactive demonstrations, guest presentations, or product samples, if those are possible given your particular product.
Remember That You’re There To Sell Your Product
Never forget why you’re at the trade show in the first place. Everything about your display should be set up with the goal of selling your product in mind.
That means, first of all, an uncluttered space that prominently features your product and highlights its key features. If someone can’t tell what your product is or why they might want it as soon as they see your both, it’s not doing its job.
Another factor to consider is how your booth makes use of physical space. Design things to be open, so customers can walk by your product — and, importantly, your team — and interact with them directly. Sequestering staff and product behind a table limits engagement, which is the opposite of what you want.
Design the space so that multiple people can comfortably linger and still see and interact with your display. It’s no good having a bunch of people stop by your booth if most of them end up being entirely cut off by the crowd.
Cleanliness
In a healthcare trade show, it is all about sterilization and cleaner lines. For Medical experts, hygiene is of extreme significance, and your display should depict that. Think out of the box to highlight ‘cleanliness’ on the show floor instead of following stereotypes for trade show trends. Invest your time in bright displays, sterilized tools, uncluttered sections, polished floors, and neatly laid out promotional accessories. Make sure you lit the area with programmable lighting and Accent LED lighting for back-lit fabric graphics. Also, apply insecticides to keep the pests away.
A Personal Touch
A trade show is not just about selling stuff to people for the sake of making money. For medical device makers, it is even more important to focus on the ‘personal connect’ element to augment the brand’s value. You need to rake in design aspects and display features that could step up the human experience and help you bond with your potential customers at the show in a better way. While brands tend to pay more attention to the exhibit design & products, they mostly ignore the surrounding environment. It would help if you improved the vibes for your booth by facilitating a pleasing and relaxing atmosphere. It will invite the audiences who would love to check out your products and asking questions. Make sure you use comfortable furniture, a comfy meet-up space, and well- organized demo stations to enhance your visitor’s interest.
Use Demo Stations That Standout
For a healthcare or medical device trade show, your demo station is the star of the show. It effectively presents your brand’s key offerings to the audience. Whether you are a pharmaceutical startup, a cosmetic surgery brand, or a clinician, a well-designed demo station will have your visitors spending more time at the booth. Make sure the contents in your exhibit match your particular brand’s values and core features. The station should impart your brand’s value to your visitors, clearly depicting how your products will help meet their needs. We also advise you to use multiple demo stations to display different products, services, and technology concepts to connect with your visitors better. Use vivid hues, a brand-matching theme for your exhibit design, and include promotional stuff like videos and touch screen apps to make your demo stations a roaring hit at the show.
Touch-Screen Technology
Another way to make your booth highly interactive is to make use of cutting-edge technologies. For example, you can use touch screens to make the environment around your display more attractive. For medical tools & gadgets, touch screens serve as fantastic promotional displays. You can use them for training, concerting, brainstorming, and educating your audience. The guests can use these to jot down notes and collaborate with others to elicit ideas and work with the presented content. It is an excellent customer engagement tool that healthcare brands use these days to attract visitors to the booth. Doctors and healthcare experts use the information for research, multitasking, etc. Use a couple of touch screens at your booth to give it a competitive edge and make your display a stunning hit.
Don’t Be Afraid To Get Help
Whether this is your first trade show or your hundredth, there’s always something new to learn, and there’s no shame in reaching out to the experts for advice.
Experts like ExpoMarketing, who have worked with countless clients to create personalized, effective trade show displays that maximize the value of appearing at trade shows.
