Branding Your Own Vitamins and Supplements Business

Taking the first steps to start a new business can be both scary and exciting. It is a time of uncertainty, but you’re able to work on building something brand new, from the ground up. In recent years, private label companies have really taken off. For example, starting a new skincare business by looking into private label cbd skin care products is now easier than ever! Moreover, you get to work on building something you’re passionate about. If you’re reading this, maybe you’ve already begun this process for your wholesale vitamins and supplements business.

In this article, we’re going to walk you through every step you need to take in order to brand your wholesale vitamin business. We will talk about how to do market research, choose your target audience, pick a name for your business, and eventually build out your brand. 

Do Some Market Research on Other Wholesale Vitamins Companies

Before you can build a brand for your business, it is good to take some time and do some market research. You need to know what other kinds of businesses are out there. Knowing your competition is vital when it comes to branding a business in a saturated market.

There are hundreds of supplement businesses out there. See what they’re already doing. First, you want to see what successful companies are doing. Are there phrases they use in their marketing that are common across the industry? What about their branding and packaging? You want to avoid copying other companies, but if you know something works, why not take inspiration from it? 

Second, it’s important to also look at companies that are not as successful. What are they doing wrong? Is it something with their branding and marketing, or is their product not high-quality? 

Last, you want to look at emerging market trends. Are there specific types of supplements that have become more popular in recent months? If you are able to identify and capitalize on trends like this, it can really help you grow your business quickly.

Choose Your Target Audience For Your Wholesale Vitamins Business

Now that you have thoroughly done your market research, it’s time to choose your target audience. This is an important step in the process, as it will determine how you brand your business.

For example, if you are marketing your product as a male workout supplement, that will require a very different approach than a women’s daily multi-vitamin. It’s important to not only know your product but to also know your audience. Here are some questions you can ask yourself when thinking about your target audience.

• What kinds of things are your customers interested in? 
• What is important to your target audience?
• Is your product targeted at personal fitness or health and wellness?
• Where would your audience go to purchase wholesale vitamins?

Pick A Name For Your Wholesale Vitamins Business

Once you’ve taken the time to determine your target audience, you can now go about picking a name for your business. You may have already had a name in mind, but even if you did, it can be good to re-evaluate it at this stage. The name of your business should line up with your intended audience and the data you collected while doing your market research. 

Think about what the names of the popular businesses you researched are. Do they have anything in common? If so, you may want to consider adopting those techniques when naming your own business. No matter what, you just want to make sure it lines up with your vision for the brand. 

Create The Logo For Your Wholesale Vitamins Business

Once you’ve settled on a name and audience for the business, it’s time to start building the company logo. This should be informed by everything you’ve done so far. The logo needs to encompass everything about your business.

For some of you, designing this yourself will be a breeze. For many others, this may sound like an impossible challenge. Thankfully, there are lots of graphic designers out there, but they may come with a hefty price. Sites like Fiver and Upwork are a great source of graphic design talent at affordable prices. Fiver is the most popular, coming in at as low as $5 for a company logo.

Brand Your Own Wholesale Vitamins at Private Label

If all of this sounds far outside of your wheelhouse, you may be feeling a little overwhelmed right now. If so, there is another way of branding your business. Private Label Supplements exists to help you create your own wholesale vitamins and supplements brand.

PLS offers a vast range of premium-grade products that you can purchase at affordable prices and resell under your own brand and company. Not only that, but they even have a dedicated creative team who can help you create the brand for your business. They will walk through the journey with you from ideation all the way through the launching of your business.

When you choose to brand your own wholesale vitamins at Private Label, they do the bulk of the hard work for you – making it incredibly easy to start your own wholesale vitamin business. 

Market Your Wholesale Vitamin Business

Now that you’ve taken all the steps and completely built out your wholesale vitamins brand, it’s time to start marketing your business. You can do this on social media, through Amazon, or through other methods of advertising online.

The important thing is that you keep investing time into marketing. With so many other brands out there, you have to catch the attention of customers and get them to buy their supplements from you instead of your competition. This can be a difficult journey, but it is also a rewarding one. Keep up the hard work, and you can really create something successful that is all your own.